Our blog

In the ever-evolving landscape of web design, aesthetics matter. The fourth edition of “Principles of Beautiful Web Design” by Jason Beaird, James George, and Alex Walker invites us to explore the delicate dance between form and function. This book is an excellent overview of the various elements that make a website really stand out. There are five main sections:

You're essentially asking a search engine to look for some local businesses for you and pick which ones are the best. If you have a small business, you want your business to show up at the top of that search if someone is looking for a business like yours. Ranking high on a search result page helps you reach more customers, and boost your credibility too. The way we get that to happen is called SEO--search engine optimization.

When it comes to using Google Ads, which is the name of Google's advertising platform, you can exploit the power of data and numbers to power your marketing campaigns. But leveraging the tools for your business also requires an artistic touch, to make sure your ads are seen by the right audience, and tailored to get clicks, and then for those clicks to become customers.